
Noura Sakkijha
Founder and CEO of Mejuri, a direct-to-consumer fine jewelry brand built for women buying jewelry for themselves, who grew the company from a $25K CAD grant to global expansion and millions of pieces sold.
Best podcasts with Noura Sakkijha
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Apr 2, 2026 • 46min
647: I Started a Jewelry Brand With $25K and the WRONG Business Model | Noura Sakkijha
Noura Sakkijha, founder and CEO of Mejuri who built a DTC fine-jewelry brand from a $25K grant, shares her journey. She explains why she pivoted from crowdsourcing to a clear brand POV. She recounts hiring lessons from 2021, how retail and weekly drops fueled growth, and her global expansion and empowerment fund.


