Norm de Greve

Norm de Greve, Chief Growth Officer at General Motors, shares insights from his transformative career in major brands. He discusses GM’s resurgence post-bankruptcy, emphasizing the need for both short-term sales and long-term brand building. Norm reveals how removing $2 billion in tobacco revenue at CVS allowed for brand reinvention and aligns marketing with corporate strategy. He stresses the importance of creativity in the AI era and highlights the launch of Metropolis, an AI platform designed to generate brand-aware content.