Nola Agha
Professor of sports management at the University of San Francisco and expert on sports governance and technology, providing analysis of MLB's Automated Ball-Strike system and its implications for fairness and officiating.
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Mar 30, 2026 • 8min
MLB brings automated ball-strike tech to the Big Leagues
Nola Agha, sports management professor at the University of San Francisco and expert on sports governance, breaks down MLB’s new Automated Ball-Strike system. She explains how camera tracking and Hawkeye define a digital strike zone. She discusses fairness, umpire roles, technical limits like 3D tracking, and how data might reshape officiating and fan expectations.
Mar 30, 2026 • 8min
MLB brings automated ball-strike tech to the Big Leagues
Nola Agha, sports management professor and sports tech expert, breaks down MLB's new automated ball-strike system. She explains the camera-based tracking and how the strike zone is precisely defined. They debate fairness versus human drama and the limits of current 2D tech. Nola also discusses how data and feedback will shape future tweaks.
