Nima Jilali
Founder and CEO of Salt & Stone, a fast-growing personal care brand known for premium deodorant and body care. Former professional snowboarder who built the company into a highly profitable consumer brand.
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Mar 27, 2026 • 29min
How I Built and Sold SALT & STONE
Nima Jilali, former pro snowboarder and founder of Salt & Stone, shares his path from filming snowboard parts to building a premium body care brand. They get into launching with sunscreen, turning deodorant into a breakout hit through product obsession, staying profitable from day one, scaling with a lean remote team, retail growth, global expansion, and building a lasting brand.
