Nikkia Adolphe
Chief Innovation Officer at BrandSaver with 15+ years leading communications and PR strategy for global brands, specialising in turning internal brand strategy into external reputation through thought leadership, earned media, and brand messaging.
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Feb 5, 2026 • 40min
S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe
Nikkia Adolphe, Chief Innovation Officer at BrandSaver with 15+ years shaping PR for global brands. She explains how PR turns internal brand strategy into visible reputation. Conversations cover PR’s place in the marketing funnel, measuring impact beyond vanity metrics, AI’s effect on discoverability, story-mining leaders for thought leadership, and choosing the right long-term PR approach.
