Nikki (listener)
Listener and founder of the XO Project, a pen-to-paper initiative that sends calligraphed greeting cards via snail mail; appears on the episode to ask scaling and pricing questions about her side hustle.
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Mar 28, 2026 • 5min
Ep. 3374 - Q&A: “Should I offer a pay-what-you-will price?”
Nikki, founder of the XO Project who sends calligraphed greeting cards by snail mail, joins to discuss scaling a handcrafted pen-to-paper business. She asks about target audience and whether pay-what-you-will pricing works. The conversation covers growth strategies, fixed pricing alternatives, and ways to sell non-handmade items while keeping personalized offerings.
