Nigel Jay Cooper
Writer and founder of Ghostart who built an AI-backed platform to help professionals create authentic LinkedIn content, drawing on experience in employee advocacy and training.
Best podcasts with Nigel Jay Cooper
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Feb 11, 2026 • 35min
Can business people create software now? Nigel Jay Cooper on developing with AI
Nigel Jay Cooper, writer and founder of Ghostart who helps professionals write authentic LinkedIn content, explains why AI often produces ‘beige’ posts. He shares how he built an AI-backed platform without being a developer. Topics include treating AI as a disciplined dev team, the Beige-ometer for rhythm and emotion, and why launching an imperfect beta accelerated progress.
