Nicole Marcus
Manager of influencer strategy at Dick's Sporting Goods who oversees long-term ambassador programs and partnerships with athletes and creators, focusing on storytelling and social-first activations.
Best podcasts with Nicole Marcus
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Mar 12, 2026 • 26min
The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
Nicole Marcus, manager of influencer strategy at Dick's Sporting Goods who builds long-term ambassador storytelling, and Allison O'Keefe, senior manager of influencer and creator marketing at Best Buy who integrates creators into CTV and product campaigns. They discuss packaging creator video for big screens, shaping program cadence, measuring ROI, ensuring brand safety, and stretching creator-led moments across sports and TV.
