Nicole Baer
Chief Marketing Officer at Carta, leading brand, demand, and go-to-market across Carta's platform; two-time founder of a marketing advisory firm with ~25 years in tech marketing experience and an expert on startup trends and AI's impact on fundraising and go-to-market.
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Mar 20, 2026 • 49min
Carta’s CMO Reveals What’s Really Happening to Startups
Nicole Baer, Carta CMO and two-time founder with ~25 years in tech marketing, breaks down 2026 startup shifts. She covers how half of VC now backs AI-native companies. She explains fewer deals but bigger checks, the rise of solo founders, faster billion-dollar trajectories, and how AI is changing marketing, go-to-market, and fund administration.
