Nick Usborne
Veteran copywriter and founder of StoryAligned with over 40 years of experience in human-centered copy and content strategy, training writers and marketing teams to use AI responsibly while protecting authentic brand stories.
Best podcasts with Nick Usborne
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18 snips
Aug 27, 2019 • 1h 5min
189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne
Nick Usborne, an expert in copywriting with over 40 years of experience, shares insights on conversational copywriting, emphasizing its emotional connection with audiences. He discusses his unconventional journey into the field, including tales from living in a Byzantine cave in Turkey. Usborne highlights the significance of writing for mobile and integrating visuals for better engagement. He also breaks down the art of mirroring in writing and the importance of authenticity in building trust with clients.
Feb 16, 2026 • 41min
#167 What AI Can't Replace in Great Marketing with Abe Kasbo and Nick Usborne
Nick Usborne, a 40-year veteran copywriter who trains teams to use AI with emotional intelligence. Abe Kasbo, an agency founder and author challenging digital-first thinking. They debate where AI helps and where it hurts, defend the irreplaceable role of authentic brand story, and share practical tactics for audits, prompts, and keeping marketing original and human.
