Nick Shackelford
Head of Retention and Partner at BREZ, and manages over $200M in ad spend. Founder of Structured Agency and Konstant Kreative.
Top 5 podcasts with Nick Shackelford
Ranked by the Snipd community
119 snips
Jun 19, 2025 • 1h 37min
Nick Shackelford - The new formula to run Meta ads in 2025
Nick Shackelford, Head of Retention and Partner at BREZ, oversees over $200M in ad spend. He shares insights on how creative content has become the cornerstone of ad targeting in 2025. Nick discusses effective customer acquisition frameworks and retention strategies that slashed BREZ's churn from 24% to 17%. He reveals conversion tactics, the impact of mobile-first design, and how brands like Drake’s leverage subtle content strategies to boost engagement. This conversation is a treasure trove for marketers looking to navigate the modern advertising landscape.
10 snips
Feb 27, 2026 • 52min
635: The Meta Ads System Working in 2026 | Nick Shackelford
Nick Shackelford, Meta ads operator and co-founder who scaled Structured to $76M, explains why Meta still works in 2026 and founders are misreading signals. He breaks down how Meta’s new AI tools changed campaign structure. He covers when ads become a business-model issue, why excessive ad testing hurts performance, and the exact dashboards and metrics needed to scale confidently.
May 31, 2024 • 31min
514: He Made $2.8M Getting People High | Nick Shackelford
Nick Shackelford, entrepreneur and ad expert who co-founded THC/CBD beverage brand BRĒZ. He explains launching a hard-to-ad product, hitting $2.8M in 10 months, and why they priced premium. Short takes on targeting soccer moms, navigating ad platform limits, scaling to $25K/day in ads, and prioritizing subscriptions and retention.
Jan 8, 2024 • 40min
Ep 368: Nick Shackelford BREZes to a Milly in 8 Months – THC Meets CPG
Nick Shackelford, founder of Structured and builder of BREZ, a new low dose cannabis beverage breaking the million dollar mark in their first 8 months, talks about advertising in restricted categories, building a premium brand, the evolution of user-generated content, leveraging influencer marketing for cannabis products, and predictions for the cannabis beverage industry in 2024.
Aug 10, 2023 • 45min
How to Build an Internal Facebook Ads Team to Scale Any Business
Nick Shackelford, an online ads expert, shares insights on building an internal Facebook Ads team to scale any business. Topics discussed include the transition from soccer to agency business, the importance of paid acquisition, building an in-house team for scaling, structuring campaigns and analyzing performance, and hiring a creative strategist for an internal Facebook Ads team.
