Nick LaBuz
VP of Sales at Endor Labs and early go-to-market leader who scaled the sales organization from first hire to a multi-person team, with prior success at RedLock and expertise in building high-growth cybersecurity sales functions.
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Jun 17, 2025 • 39min
How to Build a Cyber Sales Machine From Nothing That Delivers 30X ARR Growth and 166% NRR
Nick LaBuz, VP of Sales at Endor Labs and early go-to-market builder, shares how he scaled a security sales org from first hire to a high-growth team. He covers defining ICP and landing first deals. He talks tactics for meetings, balancing technical detail with business outcomes, and when to formalize enablement and messaging as growth accelerates.
