Nick Docherty
Chief Strategy Officer at Wieden+Kennedy Amsterdam, specializing in strategic creative thinking and collaborating with brands on positioning and product-marketing alignment.
Best podcasts with Nick Docherty
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Mar 15, 2026 • 42min
W+K and Trainline on turning your greatest weakness into opportunity
Nick Docherty, Chief Strategy Officer at Wieden+Kennedy Amsterdam, a strategic creative thinker. Jo McClintock, VP Brand & Marketing at Trainline, who shifted the company from ticketing to owning journeys. They explore rail market complexity, emotional fallout from disruptions, flipping disruption into advantage with predictive data and Travel Forecast, and aligning product and marketing around a journey-led proposition.
