Nici Sweaney
Former academic and data scientist who helps organizations build AI-powered systems; holds a PhD in ecology and consults on implementing AI agents, marketing automation, and skills-file driven processes.
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Mar 31, 2026 • 59min
280 | Build a Marketing Machine That Runs Itself with Claude Cowork (Without Losing Control) with Dr Nici Sweaney
Dr Nici Sweaney, a former academic and data scientist who builds AI-powered systems, explains how to turn marketing into an automated, controllable machine. She discusses AI agents as team members, skills files that prevent bland outputs, a Claude/Notion pipeline that turns weekly inputs into abundant content, and practical steps to keep strategic control while scaling without burnout.
