Neil Vogel

Neil Vogel, CEO of People Inc., former Dotdash/Meredith leader who rebuilt legacy magazine brands. He explains losing Google traffic yet growing through brand revival, platform-native editorial, AI licensing deals, and buying established titles. The conversation covers reorganizing teams for TikTok and apps, negotiating with AI companies, and doubling down on a few core brands to drive audience growth.

Neil Vogel, CEO of Dotdash Meredith, discusses the rapidly changing landscape of digital publishing driven by AI advancements in search technology. He shares strategies for publishers to thrive, emphasizing the power of first-party data and building direct audience engagement. The conversation covers innovative media strategies, the evolution of content consumption, and adapting to new formats. Vogel also tackles challenges posed by 'Google Zero' and the importance of diversifying content strategies to maintain brand trust in this dynamic environment.

Neil Vogel, President of Dotdash Meredith, and Sarah Fisher, media industry reporter, dive into the optimistic outlook for publishing in the AI era. They discuss the transformative impact of AI on advertising and content monetization, likening it to the advent of the automobile. The conversation emphasizes the shift towards audience engagement and the necessity for quality content in a changing media landscape. They explore how AI is reshaping strategies and relationships within the publishing world, urging adaptability amid new challenges.

Neil Vogel had no publishing experience before he took over About.com, the how-to website he turned into Dotdash for owner Barry Diller. Now Vogel is about to become one of the most powerful people in media if he completes a deal to acquire magazine heavyweight Meredith - the people behind People, InStyle, and Better Homes & Gardens. He talks to Recode’s Peter Kafka about merging an online-only operation with a print publisher.Featuring: Neil Vogel (@neilvogel), CEO of DotdashHost: Peter Kafka (@pkafka), Senior Editor at RecodeMore to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Neil Vogel, CEO of Dotdash, discusses the success of reducing ads on their sites to increase engagement, focusing on contextual advertising. He also emphasizes the importance of great content for SEO. The podcast delves into Dotdash's strategic evolution, premium content opportunities on Investopedia, vertical expansion, and the future of Dotdash within IAC.