Navah Hopkins

Navah Hopkins, a seasoned e-commerce advertising expert with a background in teaching, dives into the dynamic world of digital marketing. She shares her journey and discusses the integration of SEO, PPC, and AI, revealing strategies to maximize platform reach. Navah highlights common advertising pitfalls, the evolution of consumer engagement, and the importance of data interpretation. Additionally, she emphasizes the untapped potential of video advertising and innovative techniques like call tracking in transforming brand narratives.

In this discussion, Navah Hopkins, a PPC expert with over 16 years in the industry, shares her insights on maximizing Google’s Performance Max (PMax) campaigns. She explores the nuances of managing these campaigns, including how to exclude branded searches and tackle measurement hurdles. The conversation highlights the complexities of incrementality testing and the importance of collaboration between data teams and PPC specialists. With a sprinkle of humor, Navah emphasizes learning from failures and shares tips for enhancing productivity through effective scheduling and the energizing power of metal music.