Nathan Rust
Senior Vice President of Corporate Development at Salas O'Brien, an employee-owned engineering and technical services firm; responsible for sourcing and executing M&A and credited with leading 30+ mergers with high retention.
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Mar 12, 2026 • 1h 1min
Cultural Fit Over EBITDA: How Salas O'Brien Built a 30-Merger Program Without a Single Failure
Nathan Rust, Senior VP of Corporate Development at Salas O'Brien, leads 30+ mergers with a focus on people over numbers. He explains screening for committed, likable leaders and using short, story-driven first calls. Hear how CEO-led integration, equity rollovers, reverse diligence, and a referral-driven sourcing flywheel keep retention high.
