Nathan Hayes

Nathan Hayes, optometry practice operations and benchmarking expert who leads Books & Benchmarks/IDOC work. He breaks down which KPIs matter and which are vanity metrics. Shortlists simple, actionable measures like schedule fill, revenue per patient, and space utilization. Explains benchmarking, staffing trade-offs, and how to align metrics with daily responsibilities.

Nathan Hayes, founder of Books & Benchmarks and optometry finance consultant, shares practical benchmarking on COGS, staffing, OD compensation, occupancy, and G&A. He contrasts retail vs medical cost structures, discusses inventory and pricing pitfalls, explores when hiring boosts profitability, and highlights cash reserves, scheduling, and theft detection as key operational concerns.