Nate Elliott
Principal analyst leading AI research coverage at eMarketer, with two decades of experience studying digital advertising, marketing, and consumer behavior.
Top 3 podcasts with Nate Elliott
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Feb 20, 2026 • 60min
Episode 161: The State of AI with eMarketer’s Nate Elliott
Nate Elliott, principal analyst at eMarketer who studies AI, marketing, and consumer behavior, breaks down real AI adoption vs hype. He covers how few consumers actively use AI weekly, why AI mostly influences shopping through research not chat purchases, the Wild West of GEO/AEO, CMOs’ focus on internal productivity, and the content-licensing stakes for the open web.
Feb 19, 2026 • 29min
When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the Numbers
Jeremy Goldman, Senior Director of Content offering strategic takes on commerce and advertising. Nate Elliott, Principal AI analyst focused on business implications and data-driven forecasts. They debate when and how Google will monetize AI search. They weigh ad placement in AI responses, AI-driven commerce opportunities, and why Google runs two overlapping AI chatbots.
Jan 9, 2026 • 35min
The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers
Nate Elliott, a Principal AI analyst, and Jacob Bourne, a Senior Analyst specializing in AI and tech, dive deep into the future of artificial intelligence. They discuss why Google might surpass OpenAI by 2026, citing Google's extensive product reach and user base. Jacob warns of potential constraints on the AI boom, highlighting energy shortages and infrastructure issues. The pair also explore the implications of regulation and the financial fragility of smaller AI firms, making for a thought-provoking conversation on the industry's evolution.
