Nate Elliott
Principal AI Analyst providing expert analysis on AI advertising strategies, ad formats, and market implications, with commentary grounded in industry data and historical ad platform rollouts.
Best podcasts with Nate Elliott
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Feb 6, 2026 • 27min
ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers
Nate Elliott, Principal AI Analyst who decodes AI ad strategies, and Marisa Jones, eMarketer analyst focusing on digital ad research, dig into ChatGPT’s move to ads. They debate whether ads will push users away, compare chatbot ad formats to traditional search, explore pricing and measurement challenges, and weigh ethical concerns around personalized recommendations in conversational search.
