Nate Checketts

Nate Checketts, CEO of Rhone, discusses founding the company, retail strategy, acquiring customers cheaply, work-life balance, and more. Topics include using personal capital for funding, challenges of brand identity, retail disruption, successful commuter collection, unexpected product success, online vs. physical stores, launching women's line, and balancing family and work life.

Nate Checketts, co-founder and CEO of Rhone, a performance lifestyle apparel brand. Melissa Mash, co-founder and CEO of Dagne Dover, a functional design-forward bag brand. They unpack DTC 3.0 as a post-COVID, omni-channel, audience-first approach. They reflect on early DTC roots, fundraising choices, the role of physical retail, and why slow, profitable growth and storytelling matter more than quick-scale playbooks.

Nate Checketts, CEO of Rhone, talks about building resilience, creating opportunities for flow, and teaching children resilience. He shares advice for leaders and emphasizes the importance of resilience in achieving flow state.

Nate Checketts, Co-founder and CEO of Rhone, discusses his journey in creating comfortable activewear tailored for men. He shares profound insights on parenting a child with dyslexia, highlighting unique strengths over perceived disabilities. The conversation critiques traditional education’s one-size-fits-all approach, celebrating alternative learning styles like Montessori. He reflects on his childhood sports experiences, emphasizing the importance of following personal passions amid family expectations and navigating work-life balance during the pandemic.

Nate Checketts, Co-Founder & CEO of Rhone, discusses the strategic approach to launching a women's apparel line, emphasizing unique designs, gender-balanced revenue, and mental fitness. They explore capturing the female market, business growth, lifestyle clothing evolution, and potential expansion into kids' line.