
Natasha Evans
VP of Customer Growth at Hook and experienced customer success leader known for building practical frameworks that make value visible and for leading post-sales teams and marketing.
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Feb 25, 2026 • 54min
How to Prove ROI When Your Product Does Not with Natasha Evans
Natasha Evans, VP of Customer Growth at Hook and veteran customer success leader, shares practical ways to make value visible. She discusses aligning marketing with post-sales, crafting simple ROI metrics when product data is missing, and coaching teams to have day-one value conversations. Short, actionable strategies for turning estimates into measurable outcomes and building repeatable value narratives.


