Natalie Milner
Experienced loyalty and membership leader who has held roles at Wickes and the AA, specialising in CRM, loyalty programme design and customer experience to drive retention and lifetime value.
Best podcasts with Natalie Milner
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Nov 5, 2025 • 13min
Ep 11: Why top brand loyalty programmes feature mail with Natalie Milner
Natalie Milner, a loyalty and membership leader with experience at Wickes and the AA, explains why physical mail still matters. She highlights two standout mail campaigns, how mail reaches customers in a different mindset, and why tangible communications can make people feel valued. Short, practical stories about measuring impact and choosing the right media shine through.
