Natalie Henley
Digital marketing agency owner and CEO of Volume Nine, experienced in SEO and agency leadership who transitioned from employee to owner and structured a creative buyout of her agency.
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Feb 8, 2026 • 24min
#1 Overlooked Exit Strategy: Selling Your Agency to a Team Member with Natalie Henley | Ep #878
Natalie Henley, CEO of Volume Nine and former employee-turned-owner with deep SEO and agency leadership experience. She recounts rising through the ranks, buying the agency via a creative insider deal, and structuring owner-carry financing. Short, practical stories cover trust-based valuation, grooming successors, preserving team stability, and surviving major industry shocks like Google updates and COVID.
