Naomi West
Senior Product Marketing Manager at Customer.io and email marketing expert, known for work on consent-based email automation, testing frameworks, and lifecycle strategies.
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Feb 25, 2026 • 45min
What Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io | Ep. 395
Naomi West, Senior Product Marketing Manager at Customer.io and email marketing expert focused on consent-based automation, testing, and lifecycle strategy. She debunks email myths and why web design often fails in inboxes. Short text emails vs heavy designs, fair A/B testing, event-triggered lifecycle flows, and metrics that actually matter are all discussed.
