Josianne Gaudette, recruitment strategist at CrewHR, helps contractors build referral programs and candidate experience. Naomi Pitt, HR consultant, focuses on proactive hiring, employer branding, and pipelines. They discuss treating hiring like a sales funnel. They cover sourcing beyond job boards, referral systems that work, crafting ICPs and job copy, using AI without losing empathy, and rebranding trades for younger workers.
