
Mumbi Gitau
Bloomberg soft commodities reporter who covers cocoa markets and West African production, providing market analysis and reporting on price and policy shifts.
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Feb 26, 2026 • 14min
Can African Farmers Survive Crashing Cocoa Prices
Mumbi Gitau, Bloomberg soft commodities reporter covering cocoa markets and West African production. She maps the causes of cocoa’s price collapse and how manufacturers cutting chocolate use worsened demand. She explains why fixed farm-gate pricing in Ghana and Ivory Coast is creating exporter and inventory headaches. She outlines the risk that wild price swings could become the new normal and when retail chocolate might get cheaper.


