Moni Oloyede
B2B marketing leader and consultant with 20+ years' experience who advocates returning to marketing fundamentals, customer research, and skepticism about marketing attribution.
Best podcasts with Moni Oloyede
Ranked by the Snipd community
7 snips
Apr 29, 2025 • 1h 3min
167: Moni Oloyede: The marketing ops identity paradox, why attribution is a waste of time and why GTM engineering is just sales ops
Moni Oloyede, founder of MO Martech, is a veteran in marketing operations with a passion for teaching. She discusses the flawed nature of attribution systems, emphasizing that buyers often forget why they purchased. Moni advocates for understanding content performance over tracking random touchpoints and argues that marketing efforts need not always be tied to revenue. Additionally, she critiques job title inflation in GTM engineering and explores the balance between digital strategies and in-person events, all while sharing her love for teaching.
Feb 25, 2026 • 33min
Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus
Moni Oloyede, a B2B marketing leader with 20+ years who champions marketing fundamentals and customer research. She questions MQL obsession and attribution, argues for niching to spark word-of-mouth, and urges shifting forms to capture real intent. The conversation focuses on returning to customer understanding, why dashboards miss offline influence, and how specific messaging restores marketing’s strategic role.
