Mitchell Berger

Executive Vice President of Global Commerce at Crunchyroll, responsible for distribution and theatrical strategy for anime releases, including Demon Slayer: Infinity Castle.

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Dec 26, 2025 • 13min

"Demon Slayer: Infinity Castle" and anime's biggest year yet

Mitchell Berger, Executive VP of Global Commerce at Crunchyroll, shares insights on anime's booming year in 2025. He highlights 'Demon Slayer: Infinity Castle,' which shattered box office records and became a cultural phenomenon. Berger explains the film's marketing strategy aimed at passionate fans and its appeal to newcomers. He discusses the importance of theatrical releases for a communal experience, as well as Crunchyroll's plans for monthly 'Anime Nights' in theaters. Curious about anime? Berger encourages listeners to connect with young fans for guidance.

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