Minnie Wang
Senior reporter at Campaign Asia covering greater China marketing and advertising, contributing examples and reporting-based observations on brand collaborations, retail, and Gen Z consumption.
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Feb 1, 2026 • 44min
Navigating The New Normal: Big China Trends for 2026: Chris Baker & Minnie Wang
Minnie Wang, Campaign Asia reporter on greater China marketing, and Chris Baker, Totem Media founder and China trends author, discuss China’s move from offline to social commerce and the rise of experiential, Gen Z ‘happy spending’. They debate collaborations, brand positioning under economic pressure, and where foreign and local brands find advantage in 2026’s shifting market.
