Minda Smiley

In this engaging discussion, Minda Smiley, a senior analyst specializing in social media trends, and Max Willens, a principal analyst focused on social and advertising, dive into the future of kids' social media use and brand strategies. Minda reveals how regulations and cultural shifts will shape social media interactions among youth by 2026, while Max introduces generative engine optimization (GEO) and the rise of creator-driven content. Together, they examine the evolving landscape of digital engagement and the importance of targeted creator-brand partnerships.