Mimi Forsythe
Global Head of Lead Gen Solutions at Google, focused on building lead generation product solutions and advising advertisers on measurement, bidding, and creative strategies to improve lead quality.
Best podcasts with Mimi Forsythe
Ranked by the Snipd community
Mar 25, 2026 • 45min
Beyond the form fill: Mastering lead quality in the AI era
Lydia Azaret, Product Manager at Google focused on lead gen measurement and journey-aware bidding. Mimi Forsythe, Global Head of Lead Gen Solutions at Google building products and strategies to improve lead quality. They discuss mapping full online-to-offline customer journeys. They cover value-centric measurement, Data Manager for CRM connections, Enhanced Conversions for Leads, journey-aware bidding, and creative tactics to boost lead quality.
