Millie Gooch

Kate Nicholls, chair of UKHospitality, explains how pubs are reshaping menus and experiences for moderation. Millie Gooch, sober curious influencer and founder of Sober Girl Society, shares why she quit alcohol and how she builds boozeless social scenes. They discuss Gen Z’s shift to low/no-alcohol drinks, the rise of sober events and how venues can stay profitable while catering to clearer-headed customers.

Millie Gooch, the founder of Sober Girl Society and author, shares her insights on navigating the festive season without alcohol. She discusses the evolution of the sober landscape and her motivation to study addiction, blending personal experience with research. Millie offers practical strategies for a joyful alcohol-free Christmas, including confident responses to social pressure and exploring non-alcoholic alternatives. She emphasizes the benefits of sobriety, such as improved sleep and energy, and suggests creating new festive traditions to celebrate without drinking.

Millie Gooch, founder of Sober Girl Society, shares insights on redefining alcohol relationships. Topics include non-alcoholic drinks, stigma of alcoholism, building sober community, lockdown drinking habits, and sobriety in relationships.