Mike Treon
Senior PMG executive and operator leading product and technology-enabled media work; described in the episode as a PMG technologist who built Ally integrations and rapid AI-enabled workflows.
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May 11, 2026 • 25min
How Building With AI Sharply Improves Marketing Performance
Mike Treon, a PMG technologist who built Ally integrations and AI workflows. He talks about agentic automation for CTV campaign tasks. He covers rapid prototyping, micro-segmentation and faster experimentation. He explains the role of clean, contextualized data and Alley for AI readiness. He discusses governance, staging, and scaling AI-enabled workflows.
