Mike King
Founder of iPullRank and SEO/AEO expert known for work on search, relevance engineering, and AI-driven content strategies; also a recording artist with a background in music and conference organization (SEO Week).
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Mar 13, 2026 • 1h 6min
RSS 44: SEO Is Not What You Think Anymore And Mike King Explains Why
Mike King, founder of iPullRank and AEO/AEO expert who blends SEO, AI, and music background. He explains why AI search is not “just SEO.” He breaks down RAG and query fan‑out. He argues video and cross‑format consensus win citations. He outlines metrics, tooling, and first steps teams should take to show value and avoid being sidelined.
