Mike Geller

Mike Geller, President of eCommerce and Digital at Newell Brands, joins Ashley Becker from Kraft Heinz for a lively discussion on bridging online and offline retail. They debate whether brands should adopt separate strategies or unify them under an omnichannel approach. Insights into the consumer journey reveal how touchpoints influence buying decisions. The pair also highlight the necessity for collaboration across teams and adapting practices to enhance seamless shopping experiences for today’s consumers.