Mike Fogarty
Head of Client Development, Brand & Agency Partnerships at Tatari, focused on TV measurement, convergent TV planning and outcomes-driven advertising with expertise in CTV, programmatic and media planning technologies.
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Apr 30, 2026 • 13min
From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari
Mike Fogarty, Head of Client Development at Tatari, a leader in convergent TV and measurement. He explores the shift from GRPs to outcome-driven TV. They discuss programmatic vs direct buying, biddable inventory limits, sports and tentpole buys, new interactive formats like pause and shoppable ads, and AI’s role in planning and creative.
