Mike Damphousse
Category design practitioner and CMO-level strategist, co-founder of Category Design Advisors and co-author of The Category Creation Formula, known for applying category design with startups and enterprises.
Best podcasts with Mike Damphousse
Ranked by the Snipd community
57 snips
Mar 11, 2026 • 1h 7min
425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse
Mike Damphousse, CMO-level category designer and co-author, helps companies turn insights into market categories. Kevin Maney, bestselling author and co-founder, brings decades of tech and category thinking. They unpack the category creation formula: context plus missing plus innovation. They debate timing, AI’s role, mobilization tactics, and how to move from competing to defining new markets.
