Miig Marjav Serchu (Miiga)
Mongolian herder and manager of the Mongolian Sustainable Cashmere Platform for the United Nations, who discusses the importance of cashmere to herders and environmental challenges.
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Feb 5, 2026 • 15min
11. Cashmere
Miig Marjav Serchu (Miiga), a Mongolian herder who manages the Mongolian Sustainable Cashmere Platform for the UN, shares her perspective. She talks about how cashmere became booming commodity, the shift to privatized herding and how fibers are harvested and graded. She discusses market routes, quality decline from mass production, and environmental strains on Mongolia’s grasslands.
