Micky Lawler
Commissioner of Unrivaled, a professional three-on-three women's basketball league, and former head of the Women's Tennis Association with extensive experience growing women's sports.
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Feb 24, 2026 • 21min
Unrivaled is rewriting the business of women’s basketball
Micky Lawler, former WTA chief and now Commissioner of Unrivaled, a player-built three-on-three women's basketball league. She explains how Unrivaled launched amid rising interest in women’s sports. They cover player pay and equity, sponsor activations with Sephora and Samsung, touring and sold-out stops, unique one-on-one formats, and player-focused amenities and branding.
