Mickie Kennedy
Founder/operator of eReleases, a press release distribution company with decades of experience helping small businesses get media attention and advising on PR strategy and distribution.
Top 3 podcasts with Mickie Kennedy
Ranked by the Snipd community
21 snips
Jan 29, 2026 • 27min
Playbook for PR: Building Visibility, Trust, and Authority - Mickie Kennedy [Founder]
Mickie Kennedy, founder of eReleases with nearly 30 years in press release distribution, explains what makes a release newsworthy. He highlights human-interest stories, the power of local media, SEO and AI visibility, and practical low-budget PR starts. Short, bold, and authentic approaches are emphasized for building credibility and repeated media placement.
Mar 12, 2026 • 50min
LIVE - What happens with press releases now that we have AI
Mickie Kennedy, founder/operator of eReleases with decades helping small businesses get media attention. He talks about how journalists rely on curated feeds, the risk of generic AI-written releases, and using AI as an iterative tool. Short strategies include crafting story arcs, multimedia use, PR cadence, and using coverage to boost credibility.
May 3, 2024 • 32min
Hacking the Press Release with Mickie Kennedy: An EOFire Classic from 2021
Mickie Kennedy, founder of eReleases, shares insights on press release strategies - focus on headline, writing, and strategy. Importance of measuring press release performance through sales. Using press releases to stand out and build credibility with the media.
