Michelle Rueda
Engineer-turned-local-newsletter publisher and founder of the What's Weird ATX newsletter and Social Radar iOS app, known for growing a local events newsletter organically to nearly 5,000 subscribers and building tools to surface local audience signals on Reddit.
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Feb 17, 2026 • 46min
Reddit Marketing Strategy for Local Newsletters
Michelle Rueda, an engineer-turned-local-newsletter publisher who founded What's Weird ATX and Social Radar. She explains growing a newsletter to nearly 5,000 subscribers organically. She built an app that alerts her to relevant Reddit posts so she can reply authentically. She discusses balancing human responses with tech, repurposing content for social, and scaling tools to help other local newsletters grow.
