Michelle Metter
CEO and co-founder of Fast Forward Events, operator of consumer and B2B event portfolios including the San Diego Food & Wine Festival and SOMCON, known for building hybrid event ecosystems and the 'evolutionary management' approach.
Best podcasts with Michelle Metter
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Feb 24, 2026 • 51min
Beyond the Booth: How to Engineer Ecosystems that Compound Revenue
Michelle Metter, CEO and co-founder of Fast Forward Events, turned regional festivals into hybrid B2C/B2B ecosystems. She talks about engineering event ecosystems, using attendee data as demand signals, designing viral brand activations like the Monkey Shoulder porta-potty speakeasy, and pivoting into new revenue streams for resilience.
