Michelle Byrne
Founder of Paper & Stuff who pivoted from graphic design to full-time greeting card making during the pandemic and discusses her business and creative process.
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Feb 13, 2026 • 7min
Remember to grab that Valentine's Day card?
Michelle Byrne, founder of Paper & Stuff who shifted from graphic design to full-time card making during the pandemic. She talks about scaling from craft fairs to wholesale. She shares how a blend of humor and sincerity makes certain cards resonate. The segment also highlights the big Valentine's Day sales opportunity for card makers.
