Michelle Butler
Innovation Director at Good For You, focused on naturally functional, plant-based snacking, clean-label reformulation and sustainable sourcing across product pipelines.
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Jan 19, 2026 • 36min
593: NPD opportunities in functional nutrition
David Hartigan, CEO of Blink Drinks, builds tasty functional beverages. Michelle Butler, Innovation Director at Good For You, designs plant-forward, clean-label snacks. Eimear Connolly, Head of Technical and Innovation at Future Nutrition, focuses on evidence and stability. John Corr, culinary nutrition lead at Sodexo, champions fibre-first, chef-led gut health. They discuss taste-first drinks, dehydrated veg in granola, GLP-1‑aware NPD and functional mushrooms.
