Michel Lieben
Founder and CEO of ColdIQ, a GTM agency that runs outbound, LinkedIn content, and LinkedIn ads, and grew the business to multi-million ARR while building content and tooling workflows for B2B GTM.
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Apr 2, 2026 • 1h 7min
LI Content, Tech Stacks, and Using Cursor + Claude in GTM with Michel Lieben, Founder & CEO of ColdIQ
Michel Lieben, founder and CEO of ColdIQ — a GTM agency that scaled to multi-million ARR — talks about weaving LinkedIn content, ads, and outbound into a coordinated GTM flywheel. He explains warming accounts with pre-send ads, repeatable tech-stack content formats, hooks that prove credibility, and using Cursor plus Claude Code to turn campaign learnings into operational systems.
