
Michal Parizek
Senior Growth Product Manager at Mojo with expertise in experimentation, monetization, and paywall optimization; credited with driving significant ARPU and subscription improvements.
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Mar 1, 2026 • 21min
How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo
Michal Parizek, Senior Growth Product Manager at Mojo known for experimentation and monetization wins. He describes the experiments that lifted ARPU 60% in months. He explains why a paywall that worked in Japan flopped in the US. He discusses pricing defaults, regional price tests, and using fast iteration to optimize paywalls.


