Michael Woody Woodward
Chief Coaching Officer at BetterUp and former founder of an ICF-accredited master's program in executive coaching, with a PhD in industrial-organizational psychology and authorship on digital coaching and coaching science.
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Mar 17, 2026 • 1h 2min
The Science and Future of Great Coaching, with BetterUp’s Chief Coaching Officer, Dr. Woodward
Michael Woody Woodward, Chief Coaching Officer at BetterUp and PhD in industrial-organizational psychology, shares a science-backed view of coaching. He outlines a five-step GUIDE framework, explains how AI augments rather than replaces human coaches, and warns about vanity coaches while describing how to scale and measure coaching impact.
