Michael Petry
Footwear designer and entrepreneur known for leading creative roles at major brands and co-founding Golden West Boots with Lainey Wilson, specializing in premium leather boots and brand storytelling.
Best podcasts with Michael Petry
Ranked by the Snipd community
Feb 3, 2026 • 43min
Meet the Designer Scaling Brands to $400M
Michael Petry, footwear designer and co-founder of Golden West Boots, left big brands to build authentic leather boots with Lainey Wilson. He discusses partnering with an artist whose story fits the brand. He talks timing country music’s rise, embodied branding by living the customer, rapid product launches, and building word-of-mouth through hands-on storytelling.
