Michael Martocci
Founder and CEO of SwagUp, a bootstrapped company that grew to over eight figures in revenue in three years. Shares insights on bootstrapping, financing, and building a successful startup.
Best podcasts with Michael Martocci
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Mar 11, 2022 • 58min
Bootstrapping An Eight-Figure Business with Michael Martocci
Michael Martocci, Founder and CEO of SwagUp, shares his journey of turning a college project into an eight-figure business within three years. He emphasizes the advantages of bootstrapping, discussing key strategies for managing cash flow and leveraging community in branding. The conversation dives into the inefficiencies in the swag industry and how technology can drive innovation. Martocci also highlights the importance of curiosity in enhancing business practices and explores the potential of integrating NFTs into corporate merchandise.
Feb 4, 2026 • 35min
SwagUp
Michael Martocci, founder and CEO of SwagUp, built a global branded-merchandise and logistics platform from age 21. He talks about scaling a people-first culture, hiring for curiosity and ownership, shifting to a distributed team, and protecting culture through rapid growth and acquisition. Short, fast-moving stories about hustle, referrals, and giving people real responsibility.
